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In SEO, your content needs to be optimized for two primary audiences: people and search engines. What this means is that you optimize the content your audience will Teich (what’s actually on the page) as well as what search engines will see (the code).

I’ve intentionally focused on the more straightforward issues below. That’s not to say that these issues are unimportant. They’Response common issues that plague many websites, big and small.

This audit spreadsheet is downloadable and you can modify it for your own purposes. If you'Response an agency or consultant, you can incorporate it into your own Betriebsprüfung process, or if you'Bezeichnung für eine antwort im email-verkehr a website owner, you can quickly check the important SEO elements of your own site.

If it’s not currently mobile-friendly and you know that a good number of your visitors are on mobile, then you should probably hire a developer to tackle that Schwierigkeit.

Debugging JavaScript errors is a big subject beyond the scope of this checklist, but at least now you know where to Keimzelle.

Over time, you may want to modify this audit to suit your needs, or dress it up with your company's own branding to present to clients (you have ur permission!)

If you can't remember the code, the MozBar contains a quick link to Google's cache. It's a good idea to keep the MozBar handy, as it can help with several other items hinein your Betriebsprüfung.

Search engines value Linker hand in a variety of ways. While Google says it's technically possible to rank without significant backlinks, ur own research shows that it's very, very difficult to do so.

1. Canonicalization: Mobile pages on a separate URL should not canonicalize to themselves, but rather to the desktop version of the page, as so:

Responsive web design: Serves the same content from the same Web-adresse on both mobile and desktop, but the layout changes based on screen size.

You also want to avoid "orphaned pages" — which are pages not linked to by any internal URLs on your site. The process for discovering orphaned pages isn't quite so simple. SEO crawlers like Screaming Frog and Sitebulb do a decent Vakanz finding orphaned pages but require connecting to other data sources — such as sitemaps — hinein order to discover them.

 Ansteckplakette as soon as I come across pages like this, and I’m sure others do too. That has a negative effect on two things:

Pages move frequently on the web, and over time these moves can lead to redirect chains that are truly quite impressive. Google has stated they will follow up to 5 redirects durch attempt — and they may make many attempts to eventually discover the final URL.

So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the unpaid side, PPC is the paid click here side.